How more Product Images Lead to More Sales

If you are not sure of how many product images should your merchandise has, the answer is as much as possible to close the sale. Anything the customer needs to make the purchase is crucial.

Especially in eCommerce stores, images play the most important role.

How product images lead to more sales and how much images should each product have to depend on the market? The sure thing is that they must be high quality images edited especially for eCommerce stores.

Product photographies build customer trust

Product images, in general, have 3 advantages:

• they help increase the buyer‘s attention

• they build trust

• they boost conversion rates

Even in listings that usually don't have images, one and only image brings double conversion rates. It might sound very simple but as the number of images increases so does the conversions.

Larger photos that allow users to zoom in and inspect a product increases the chances o purchase. 360 quality images also have more conversions.

Not all Product images Build trust

More images are good but not always... Quality is first of all. Certain types of images build trust and engagement more than others. Understanding what characteristics of a product image customers perceive as untrustworthy can bring lots of traffic and more revenue.

So, depending on every market, product images must have certain characteristics. For example:

Furniture images should not focus on the furniture itself but give the feel of the room it would be placed by the customer. You should photo-shoot it inside a home environment.

Woman accessories should aim to boost confidence in with photos that represent exactly that. These photos should also be bright and colorful, creating a joyful mood.

Even the smallest misalignment can affect the final purchase. This is happening because users browsing many websites and see a lot of photos. The smallest detail matters if you want to overcome your competitors.

Virtual interaction matters the most

Here's why more quality product photos matter. Because the more virtual interaction increases conversions. More and better pictures, more angles and types of images increase trustworthiness.

Visual control of the product images increases trust (ability to zoom, rotate, etc)Graphical characteristics are more trustful. Between the two, always visual aspects matter the most.

Website designers should focus on the interaction level between high visual control, in which users can manipulate the images.

Not every online retailer has access to or the resources for developing these cutting-edge technologies, but there are ways that any e-commerce retailer can offer more visual control to any eCommerce website.

More Product Views

Like we said, the more professional product photography, the better. You can provide many angles of a product to showcase it in the most compelling way.

Like we said, the more professional product photography, the better. You can provide many angles of a product to showcase it most compellingly.

Each shot can be both beautiful and initiative. The customer should have a clear view of the product and all relevant details, like the texture, thickness, and quality.

Packaging shots are a great idea too. They not only brand the product but also create the feeling of unwrapping a new purchase.

It's so powerful to include so many product images. They should give the feeling that the customer is physically in front of them.

360 Effect

To absolutely satisfy your customers you should consider adding 360 product images too. What is better than the actual 3D representation of your product.

It gives the feeling to the customer that he can touch it. He can observe all its angles, the back, look it from the top. He shouldn't have any doubts after such a holistic virtual experience of your product.

Conclusion

Yes, the more the better as long as every extra image or virtual aspect is of great quality.