10 Image Optimization Tips to Boost your Sales

Image optimization is one of the most overlooked areas of an eCommerce website. At least when we are talking about conversions and sales traffic.

Backlinks, keyword research metas are important but the images that are more visually appealing and faster-loading often result in higher conversion rates and sales.

Optimizing the images on your site will help your eCommerce store rank higher in organic searches. Image optimization also brings you a new source of traffic from google image searches.

Finally, optimized photos lead to faster loading time. That means more clicks and higher conversions for eCommerce websites. Good pictures can directly impact revenue.

Tip 1: Choose high-quality images

Do not optimize low-quality pictures for your eCommerce store. Even if they appear in search results, the images won’t look visually appealing and people won’t be motivated to click on them.

Start with high-quality photos that showcase your products in the best way. Have the target audience in mind, rather than focusing on your personal taste.

Content strategy and SEO depend on images. Pages with high-quality pictures tend to earn more backlinks and have higher conversion rates.

Tip 2: Set up the alt tag

Alt tags, represent info about a picture displayed in the event that the image is not loaded successfully. Since the tag is used to describe the image, Google considers this an important ranking factor.

This is probably the most important metadata related to an image so it’s maybe the only thing you have to do perfectly.

Tip 3: Set up title tag

When you move your mouse cursor over an image, often you see a tooltip. This is the title tag! It displays information about the picture to the user.

When writing the title tag have in mind the following: Write it to catch the visitor’s attention. This will drive you to increased clicks and sales. Don’t simply rewrite the alt tag. Include your main keyword there.

Tip 4: Reduce page load time

Page load time directly affects the quality and sales of an eCommerce website.

Images can slow down any website. This turns out to be quite an important problem, particularly for eCommerce owners who store thousands of pictures on their own domain. Their file size slows down the website.

Tip 5: Add Variety of Images

When we search images online or we look at a specific product, we usually want to see many angles of the product.

Maybe we want to see a frontal photo or a picture of the side. In case we want to buy a PC or a TV we might want to see the number and type of available slots.

By showcasing multiple dimensions and angles of your goods, you’ll have more photos to rank and you multiply your chances of enhancing search traffic. Give value to your online image gallery.

Take the time to optimize the file names and alt-tags for particular dimensions & angles.

Combining different dimensions and angles of your products also helps you grow your conversion rates and sales, particularly when it comes to more expensive items. This lets the visitor experience the product facilitating his purchase decision.

Tip 6: Use the right image file types

There are 3 most usual file types used. These are JPEG, GIF, and PNG. If you don’t know the differences between them, note that the right file type is extremely important for your site load time. So let’s see what every type does:

JPEG file types: This is one of the most traditional and common image file type. This format compresses the data and allows you to have an image of fine quality at a small size.

JPEG images are ideal for nearly all pictures on your website, from product pictures to additional graphics that demand good quality and small size too.

GIF file types: They give lower quality images and are not good to use for complex photos. It makes sense for graphics of only a few colors since they can be much smaller than JPG and colors are clearer than with other formats.

PNG file types: They are growing more prevalent with time. They allow you to have high-quality images, which is not lost with re-saving and editing like happening with JPEGs.

PNG files are very useful for transparency if you need an image without a background on your website.

PNGs generally are much larger. They are great for large images or transparent photos on your eCommerce site.

Tip 7: Improve image loading speed for mobiles

Mobile traffic is increasing all the time. Every eCommerce store should start watching out for this category of customers.

Typical websites take forever to load on mobile devices, especially if you use 3G. Presently, this can destroy all your SEO traffic, conversions and sales if you don't do something about it.

That’s why if you want to turn these potential customers into paying customers, you need to develop a responsive/mobile website to provide them with the best user experience when browsing your eCommerce store.

However, a responsive design makes it more difficult to optimize images.

When dealing with a responsive design, host the lowest file size image in the <img> tag and then change it via the CSS for non-mobile users.

Then you can link to your preferred large image in HTML and use Adaptive Images to handle loading improper image file sizes for the requesting device.

Conclusion

So it's quite simple to follow these simple tips to Increase sales by optimizing your product photos.

If you are not familiar with the above or other tips and techniques you might find online, then I strongly propose to outsource image editing for your eCommerce store.